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PICS: Nicky Byrne launches new menswear store Puro

Puro officially launched its first store in Ireland, introducing their SS 17 ranges to press and guests from the Irish fashion world.

Puro introduces a number of innovative new menswear designers to Ireland as it opens its first store on Wicklow Street in the heart of Dublin’s fashion hub.

The store’s product mix gently pushes the boundaries between function and fashion, tailoring and sportswear, combining the style of the streets with the grace of the tailor shop.

Puro: The store is located on Wicklow Street | LENSMEN.IE

The collections from world-renowned labels such as Lab Pal Zileri and Joop! capture the thinking behind Puro’s concept, offering a range of styles that fuse both modern and urban looks.

Exciting and talented Italian designers Roberto P luxury, Costumein, Paul Memoir and the hand-crafted shoemaker Gold Brothers are brought together to form a colourful array of fashion-forward styles in Puro’s minimalist store.

Style: Puro’s style is minimalist, stylish and simple | LENSMEN.IE

Launch: Well known faces from the Irish fashion world turned up to the launch | LENSMEN.IE
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